The Brand Manifesto

The Essence

Aerimy is more than a clothing brand; it is an invitation to slow down and reconnect. Born from the fusion between the body’s natural movement and the serenity of nature, Aerimy creates pieces that transition seamlessly between the yoga mat, the comfort of home, and moments of open-air breathing.

Our philosophy is simple: Natural Movement. Organic Comfort.

The Aesthetic and Colors

Our visual identity is deeply rooted in the earth. We leave behind the vibrant, artificial colors of traditional fitness culture and embrace a sophisticated, calming palette inspired by autumn forests and Europe’s natural landscapes.

Moss Green: Our primary color. It represents life, forests, and balance.

Autumn Rust: Brings warmth, coziness, and the energy of the earth.

Natural Cream & Earthy Tones: The neutral base that offers lightness and sophistication.

Products and Textures

Touch is essential to the Aerimy experience. Our pieces are designed to be felt.

Activewear: Ribbed leggings and tops that offer gentle compression, allowing the body to move freely without restrictions.

Loungewear: Chunky knits, soft-touch sweatshirts, and fluid fabrics that feel like a comforting embrace on restful days.

We value tactile, organic textures that elevate the simple act of getting dressed into a ritual of self-care.

Lifestyle

The Aerimy woman seeks balance in a chaotic world. She values slow living, mindfulness, and holistic well-being. For her, luxury is not about excess—it’s about quality, comfort, and connection with the environment around her.

She wants clothing that accompanies her through her morning yoga practice, a peaceful coffee while reading a book, or a refreshing walk in nature.

In essence, Aerimy is the refuge you wear.